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Work

Three completed case studies in healthcare, fintech and media. Two more in progress.

  1. Streaming Platform Redesign

    A major SVOD platform needed to reduce time-to-play and improve content discovery. Redesigned the entire discovery architecture with mood-based browsing, reducing path to play from 7 interactions to 3. Engagement +34% in 90 days post-launch.

    UX StrategyInformation ArchitectureInteraction Design2024

  2. Frictionless Checkout

    A fintech platform losing 70% of users at checkout. Rebuilt the flow around guest-first, progressive disclosure — two screens, eight fields. Abandonment dropped 70% in 90 days post-launch.

    FintechProduct DesignConversion Optimisation2024

  3. Healthcare Interface System

    Hospital prescription platform serving 40+ hospital groups. Designed under extreme constraints: fixed 3-column layout, keyboard-only navigation, regulated colour. Prescription entry time -62%, input errors -91%.

    Healthcare UXDesign SystemsAccessibility2023