jordi moc.a

I design products that make hard workflows feel obvious.

Seven years designing digital products for teams building tools that experts depend on — prescription management systems in hospitals, risk engines in fintech, complex SaaS dashboards. My practice sits at the intersection of systems architecture, interaction design, and deep domain knowledge.

I approach every problem as a systems challenge first. Before any wireframe, I map information flows, identify decision points, and understand the mental model of the person doing the work. Then I design the simplest interface that fits that model.

I work hand-in-hand with Product rather than waiting on finished specs — digging into the problems behind a request, finding solutions the specification never described, and staying close to the roadmap so we prioritise the right work for the team's actual capacity each cycle.