Jordi Moca Senior Product Designer

Barcelona

I design products that make hard workflows feel obvious.

Cover illustration: Jordi Moca in a straw hat and sunglasses

Cover art by Laura Guanyabens

Hard workflows

Ten years designing dense interfaces for professional users, in healthcare, digital banking and high-traffic media.

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Chapter 1

Rethinking prescription, beyond the brief

Cegedim · 2025

Sketch: a brief stamped DECIDED: restyle the prescription section with the group's new design system and keep the existing structure

June 2025. A restyle of the prescription section reached me already decided.

Jordi reading a printed brief, hand on his chin

Same structure. Same lack of vertical space.

I built a proof of concept in Figma. The brief needed a third library to maintain.

Jordi making his point, with speed lines behind him

First, the architect.

It doesn't fix the vertical space, and it needs a third library.

Sketch: a project brief crossed out and torn

STOP!

Then the PM. The original plan was dropped.

Sketch: a monitor showing the modular screen, with the ongoing prescription always in view and a fixed central module

The reframe: search and the ongoing prescription always in view, one click away.

Sketch: eight settings boxes feeding one dashboard, from any section or from the subheader

Beyond the brief: the settings of eight sections in one dashboard. Nobody asked for it.

Shipped.

Both, in the same release.

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About me

2022–present

Senior Product Designer at Cegedim. Reference designer for a medical prescription product used by doctors. I build its design system and co-build Cegedim's.

2018–2022

Grupo Godó. I designed and built the user account areas of La Vanguardia and Mundo Deportivo, still in use today.

Origin · 2007–2018

Civil engineering at UPC, multimedia at UOC, then digital banking at Innofis.

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